Clean beauty trend
We couldn't be more excited about the higher demand for safer ingredients!
With so much information out there, it can be quite overwhelming, especially if you don’t know about all of the gray areas in the industry. Let's take fragrance as an example. Beauty brands are allowed to hide toxic, carcinogenic, and hormone disrupting chemicals under the name ‘fragrance/parfum/perfume’. Our product scents are naturally occurring.
Safe and simple
Our anhydrous line consists of all-natural ingredients. As we expand into water based products, in efforts to provide you safer alternatives, you can guarantee our chemist and organic skincare formulator, are working together to develop innovative, high-performance blends, without harsh and toxic chemicals.
Green washing is when a company claims to be natural because they have added one, or a couple organic or natural ingredients, in addition to lots of other chemicals. The fact that they focus and emphasize one or two natural ingredients is misleading.
This also occurs when brands present themselves as "cleaner" by not using parabens but instead are using formaldehyde slow-releasers, listed as quaternium-15, DMDM hydantoin, imidazolidinyl urea, and diazolidinyl urea.
In general, synthetics are overused. There’s absolutely no need to have one natural, active ingredient and the rest be a bunch of fillers.
As the industry shifts we may notice rare botanicals rise in demand and be at risk for endangerment. Occasionally, there will be a really good synthetic imitating what nature created. We support the use of safe synthetics if it is replacing an ingredient that comes from an unsustainable source.
Our products remain synthetic free
It is important to know that if you have a water based cosmetic product it should have preservatives to prevent bacterial and microbial growth.
Oil based cosmetic products created without being introduced to, or include water, do not need preservatives. Commonly seen as facial/body oil, anhydrous creams consisting of wax butter and oil don't require preservatives. There are several, natural antioxidants that can be added to extend the shelf life.
Another beauty industry loop hole is hiding preservatives. I'm sure you've seen 100% natural toners or moisturizers that don't have any preservatives listed. If you see "x-extract", chances are there is a preservative in there.
You can trust that if a product of ours has a preservative it in, it has been vetted by our team, to be safe and natural. Oh and we won't hide that info from you!